I’m not going to lie, I was once a Nike fan, but somehow along the way, I switched sides, I guess. For some strange reason, I felt more tied to the Adidas brand than the Nike one. I guess it helps that the people among my fitness team are big on Adidas too. They say it’s peer pressure. I say it’s influence.
It’s not just the brand really, it’s also the amazing collaborations Adidas have from time to time. First the Stan Smith tennis sneakers which I gave away early last year, and numerous others thereafter. Today, they’ve once again made the headlines.
Adidas today announced the launch of Superstar 80s Pioneers Pack, featuring collaborations with creative minds, skater Mark Gonzales and designer NIGO.
Mark Gonzales has always gone against the grain and blazed his own path. An innovator and an iconoclast, Gonz has redefined the ambitions of an entire generation of skateboarders for years to come. It is this hunger to create that inspired the Superstar 80s by Gonz.
An undisputed game-changer within style culture, NIGO has proven time and time again that he is a master of the craft. His ability to connect the dots between tradition and the future, East and West, pop culture and high art has become his calling card, and is highlighted in the Superstar 80s by NIGO.
The Superstar 80s by Gonz and NIGO are available from today for SGD149. I wonder… does it comes unisex?