My Story

[vc_row text_color=”#ffffff” type=”image” bg_position=”center” bg_position_horizontal=”center” padding_top=”100″ padding_bottom=”100″ el_class=”col dark” bg_image=”127565″][vc_column][kleo_gap size=”100px” visibility=”hidden-xs,hidden-sm”][vc_row_inner][vc_column_inner width=”1/2″][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1507478133367{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: rgba(0,0,0,0.3) !important;*background-color: rgb(0,0,0) !important;}”][vc_column_text lead=”yes”]Hey! I’m Sabrina. A princess, dreamer, otaku, writer, strategist, entrepreneur dedicated to helping you become the person you most want to be.

Scroll down to find out more about me and my team.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”my-story” text_color=”#ffffff” type=”color” bg_color=”#faafcd” padding_top=”60″ padding_bottom=”60″][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text lead=”yes”]PRINCESSA is not just an online persona but a brand name that reaches out to audiences worldwide.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text lead=”yes”]PRINCESSA is the brainchild of Sabrina Wang. A fashion-wellness-lifestyle brand where glamour meets everyday lifestyle.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row padding_top=”50″ padding_bottom=”100″ overflow=”false”][vc_column][vc_tabs type=”pills” align=”centered”][vc_tab tab_id=”the-writer” icon=”pencil-1″ title=”The Writer”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Summoned to earth disguised as a commoner to show people what greatness is, I am actually a princess and superstar from my world. Armed with all things PINK, I set out to make things better. In between my manicures.

Hey there! I’m Princessa (pronounced as Prin-ces-sa), the alter ego, online persona, pen name or however you want to call it, of Sabrina Wang. I believe my calling in life is to make my life (and yours) fabulous!

I love pink, bling and everything else other girls like, but deep down I’m an absolute geek – enjoy my time on my computer, programming stuff, playing computer games (FPS, RTS, MMORPG, etc), watching animes (Naruto, Bleach, Lovely Complex, Kaichou Wa Maid-sama, Fairy Tail, etc), playing pool/billiard with the guys, etc.

Despite my love for my sneakers, every so often I find myself on my 4-inch (make it 5) heels.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]As a fashion, technology and lifestyle (somewhat) celebrity blogger it is my passion to track down the latest trends and share them with you, my little ones. Via my social media platforms, I bring to you the best of what the web has to offer from the fashion, beauty and entertainment world (and sometimes I like to share whatever is on my mind – it’s usually pink, fyi).

I write about fairy tales, thoughts, fashion, online shopping (and off), fitness, health, beauty (or rather, anti-ageing), travel, love, relationship, inspiration, motivation, gaming, gadgets, anime, etc… and more importantly, living life to its fullest!

I am a proud brand ambassador of, many years running.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text lead=”yes”]

Looking to engage me for:

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][kleo_icon icon=”star” icon_size=””] Ambassadorship and endorsement.
[kleo_icon icon=”star” icon_size=””] Brand advertising (e.g. advertorial, shoutouts, etc).
[kleo_icon icon=”star” icon_size=””] Event, panel and speaking opportunities.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][kleo_icon icon=”star” icon_size=””] Social media shoutouts (Facebook, Instagram, Twitter, etc.).
[kleo_icon icon=”star” icon_size=””] Brand, banner and logo placements.
[kleo_icon icon=”star” icon_size=””] 360 customised influencer programme.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text lead=”yes”]

Some of my current engagements include:


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Some of my previous engagements include:


  • Ambassador of Best Beauty (2014)
  • Ambassador of Fabulous Aesthetics (2013 – 2014)
  • Member of StarFitness Singapore (2013 – 2014)
  • Host of Fabulous You by Fabulous Aesthetics (2013 – 2014)
  • Resident Blogger of (2011 – 2013)
  • Ambassador/Feature for ACUVUE® MOIST® for ASTIGMATISM, Johnson & Johnson on iWeekly (October 2013)
  • Panel Judge of Miss Singapore Beauty Pageant 2013 (August 2013)
  • Acted in Unconditional Love aired on Channel U, directed by Zheng Ge Ping (April 2013)
  • Host of VALENTINE VENDETTA: The No. 1 Singles V’DAY Party in Singapore (February 2013)
  • Host of Blush Fashion Show 2013 (January 2013)
  • Lifestyle Blogger of (January 2013)
  • Blogger Ambassador of Poh Heng (November 2012)
  • Host of iN_Sauce (Fashion, beauty and lifestyle) by iN988
  • Co-Host of iN_Vite (Gadgets, gaming and anime/cosplay) by iN988
  • Co-Host of iN_Talks (Society as a whole) by iN988
  • Blogger Ambassador of LG Singapore (2006 – 2008)
  • … etc.

[/vc_column_text][/vc_tab][vc_tab tab_id=”the-entrepreneur” icon=”glyph-1″ title=”The Entrepreneur”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]I was brought up in a single parent family, mainly us girls. Despite being very shy (talking to strangers was a struggle) and a lazy child, I was extremely competitive – took part in netball tournaments, figure ice-skating competitions (represented Fuji Ice Palace Singapore), and performed on live television for modern dance during the local arts festival.

The turning point came when I was always bullied at school. Determined to make a change, (thereabouts) when I turned 13, I took up a part-time job while doing freelance web-designing. It wasn’t so much about the money, but more of overcoming my fear of speaking to strangers.

Working was a great experience, and it got me out of my shell. Ambitious, at 15, with a couple of my friends, we started a little “business” doing apparel wholesaling.

That experience taught me many things, especially the lesson on trust. After exiting my first somewhat failed business attempt not long after we started, I ventured into other businesses (e.g. pub) and eventually landed in the gaming space.

At 16-ish, I started a gaming network (powered by vBulletin); co-locating servers at data centres, then sponsored public game servers and rented private ones (mainly Counter-Strike) to local clans (and my own). Not too long after, I merged with another network called Singapore Gaming Network (SGGN). Together, we ran the “Singapore Ragnarok Online” private server. By (about) 18, I became the first vice president of the first registered gaming society in Singapore; and was involved in organising/coordinating the World Cyber Games.

Through this gaming venture, I made a terrific friend, Neo Wee Teck (my tech guru), co-founder of EN Technologies (since 2001), and we’ve since been working together (somewhat).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Later years, more current times, I am the founder or co-founder of;

Partner and contributor of;

And the pet of my business partners and friends. You can also check out my LinkedIn.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text lead=”yes”]

Looking to engage me for:

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][kleo_icon icon=”star” icon_size=””] Ambassadorship and endorsement.
[kleo_icon icon=”star” icon_size=””] Brand advertising (e.g. advertorial, shoutouts, etc).
[kleo_icon icon=”star” icon_size=””] Event, panel and speaking opportunities.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][kleo_icon icon=”star” icon_size=””] Public relations planning and management.
[kleo_icon icon=”star” icon_size=””] Digital and social media marketing.
[kleo_icon icon=”star” icon_size=””] Brand consultation and management.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”25px”][vc_column_text lead=”yes”]

Awards / Credentials:


  • 30 Entrepreneurs of the Year 2019 [ 1 | 2 | 3 ]
  • Lady Of Excellence 2015
  • CEO In Heels Of The Year 2015
  • Singapore Golden Brands 2015
  • CEO In Heels, June 2014

[/vc_column_text][/vc_tab][vc_tab tab_id=”the-fashion-brand” icon=”basket” title=”The Fashion Brand”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Online, I’m better known as Princessa, an alter ego, online persona, pen name or however you want to call it, of the original version, which is myself, Sabrina Wang. The persona showcases a selective version of my actuality – a little more “ditsy”, carefree, happy go lucky… and a little spoilt.

I started “blogging” (when the term “blogging” didn’t even exist and “social media” was fiction) in the 1990s, a mix of personal and web development over a 56k modem. Days when Angelfire and Lycos were striving.

A lot has changed since, so did my supposed “branding”.

When “blogging” popularised, I started adopting the nick “Princess Sabrina” (every girl wants to be a princess), and eventually shortened it to Princessa.

As the Princessa name caught on and the number of subscribers increased, it went from an online/blogging persona to somewhat a fashion brand – like Rachel Zoe, Marc Jacobs, etc – and PRINCESSA was born.

PRINCESSA is my (Sabrina Wang) fashion personality; featuring my fashion style and must-have wardrobe essentials. Every piece of apparel, bag, accessory, etc. is personally handpicked by me and can be found in my very own wardrobe.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Similar to the main brand, the PRINCESSA fashion label is where glamour meets wearable fashion. Fashion pieces that speak a lot about who wears it, PRINCESSA has masterfully crafted its taste in bringing fashion-forward items to every Fashionista.

With a combination of handpicked and uniquely designed fashion pieces that accentuate the beauty of women of all shapes and sizes. PRINCESSA creates pieces that would satisfy the modern women’s taste in fashion as well as clothes that would reflect their lifestyle and personality.

Regardless if you are a Queen Bee, a sweet and demure Fashionista or a bold, fun-loving modern-day city gal, you will find something at PRINCESSA that fits you.

Established initially to create pieces that will make any woman feel like she’s royalty, the demand for PRINCESSA clothing escalated. Now, at PRINCESSA, we provide a wider variety of top-notch modern fashion pieces at an affordable price range to better cater to the rising needs.

PRINCESSA is the brainchild of the renowned fashion-lifestyle blogger/influencer and entrepreneur Sabrina Wang. Her love for everything fabulous and glamorous has then sprouted to the idea, “Why not share my vision to the fashion world?” Since then, Sabrina has created fashion pieces touted as ‘glamorous yet extremely wearable’. She has also shared to the fashion community her love for everything pink.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tab][/vc_tabs][/vc_column][/vc_row][vc_row text_align=”center” type=”image” bg_position=”center” bg_position_horizontal=”center” enable_parallax=”false” parallax_speed=”0.3″ column_gap=”no” padding_top=”” padding_bottom=”” margin_top=”-40px” bg_image=”127586″][vc_column][kleo_gap size=”200px”][vc_custom_heading text=”The Team” font_container=”tag:h1|font_size:80px|text_align:center|color:%23ffffff|line_height:80px” use_theme_fonts=”yes” el_class=”letter-spacing-50″ css=”.vc_custom_1507483065928{margin-top: 0px !important;margin-bottom: -12px !important;}”][/vc_column][/vc_row][vc_row el_id=”the-team” text_align=”center” padding_top=”50″ padding_bottom=”20″ overflow=”false”][vc_column][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]Creator and Innovator[/vc_column_text][vc_single_image image=”128350″ img_size=”224×245″ alignment=”center” animation=”animate-when-visible” css_animation=”bottom-to-top”][vc_column_text]

Sabrina ‘Princessa’ Wang

(@princessa)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Supportive Hubby[/vc_column_text][vc_single_image image=”128351″ img_size=”224×245″ alignment=”center” animation=”animate-when-visible” css_animation=”bottom-to-top”][vc_column_text]

Edmund Lee

(@edmund)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]True Blue Believer[/vc_column_text][vc_single_image image=”128008″ img_size=”224×245″ alignment=”center” animation=”animate-when-visible” css_animation=”bottom-to-top”][vc_column_text]

Carolyn Reeves

(@carolyn)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row text_align=”center” padding_top=”50″ padding_bottom=”80″][vc_column][kleo_divider text=”Trusted by numerous clients and companies international.”][/vc_column][/vc_row][vc_row full_height=”yes” el_id=”membership” text_color=”#ffffff” type=”image” bg_position=”center” bg_position_horizontal=”center” padding_top=”60″ padding_bottom=”60″ bg_image=”127491″][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=”Membership” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1507471664263{padding-bottom: 10px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text lead=”yes”]

Be part of our community and help us grow to become bigger, better, stronger and a more savvy network!

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][kleo_gap size=”30px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1507411384443{padding-top: 40px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;background-color: rgba(0,0,0,0.35) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(0,0,0) !important;}”][vc_column_inner width=”1/2″ css=”.vc_custom_1578078551758{border-right-width: 1px !important;padding-right: 30px !important;padding-left: 30px !important;border-right-color: #e8e8e8 !important;border-right-style: solid !important;}”][kleo_gap size=”30px”][kleo_magic_container text_center=”yes”][kleo_button title=”Already a member? LOGIN here.” style=”link” icon=”lock” uppercase=”yes” el_class=”kleo-show-login”][/kleo_magic_container][kleo_magic_container text_center=”yes”][kleo_login][/kleo_magic_container][kleo_gap size=”20px”][vc_column_text text_color=”#ffffff” font_size=”90%” css=”.vc_custom_1578078085903{padding-top: 30px !important;}”]By registering you are agreeing with the Terms and the Privacy Statement.

There are three (3) levels of membership, Artisan, Noble and Royal. Sign up for the Royals membership and unlock all the perks available![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][kleo_gap size=”30px”][kleo_grid animation=”yes”][kleo_feature_item icon=”glyph-1″ icon_color=”rgba(255,255,255,0.75)”]Exclusive invitations to all activities.[/kleo_feature_item][kleo_feature_item icon=”coffee” icon_color=”rgba(255,255,255,0.75)”]Exclusive network of creators, innovators, entrepreneurs and leaders.[/kleo_feature_item][kleo_feature_item icon=”sitemap” icon_color=”rgba(255,255,255,0.75)”]A short introduction to our online community.[/kleo_feature_item][/kleo_grid][/vc_column_inner][vc_column_inner width=”1/4″][kleo_gap size=”30px”][kleo_grid animation=”yes”][kleo_feature_item icon=”mail” icon_color=”rgba(255,255,255,0.75)”]Access to exclusive content, groups and activities.[/kleo_feature_item][kleo_feature_item icon=”heart-empty” icon_color=”rgba(255,255,255,0.75)”]Discount from curated brands/sponsors and our sponsorship packages.[/kleo_feature_item][kleo_feature_item icon=”cancel” icon_color=”rgba(255,255,255,0.75)”]First right of refusal to sponsorship of media and marketing initiatives.[/kleo_feature_item][/kleo_grid][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”subscribe” text_align=”center” padding_top=”50″ padding_bottom=”50″ el_class=”col dark”][vc_column][kleo_grid type=”3″ animation=”yes” colored_icons=”yes” style=”box”][kleo_feature_item title=”INSPIRE” icon=”lightbulb” icon_position=”center”]Meet inspiring people.[/kleo_feature_item][kleo_feature_item title=”BALANCE” icon=”briefcase” icon_position=”center”]Find work-life balance.[/kleo_feature_item][kleo_feature_item title=”SUCCESS” icon=”ok” icon_position=”center”]Build a successful business.[/kleo_feature_item][/kleo_grid][kleo_gap][kleo_button title=”SIGN UP NOW” href=”/membership” style=”see-through” size=”lg” icon=”0″ el_class=”kleo-scroll-to”][/vc_column][/vc_row][vc_row el_id=”fun-facts” front_status=”draft” text_align=”center” text_color=”#ffffff” type=”color” bg_color=”#faafcd” padding_bottom=”80″][vc_column][vc_column_text]

Fun Facts

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[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row front_status=”draft” text_align=”center” type=”image” bg_position=”center” bg_position_horizontal=”center” enable_parallax=”false” parallax_speed=”0.3″ column_gap=”no” padding_top=”” padding_bottom=”” margin_top=”-40px” bg_image=”127494″][vc_column][kleo_gap size=”200px”][vc_custom_heading text=”How It Works” font_container=”tag:h1|font_size:80px|text_align:center|color:%23ffffff|line_height:80px” use_theme_fonts=”yes” el_class=”letter-spacing-50″ css=”.vc_custom_1503773255485{margin-top: 0px !important;margin-bottom: -12px !important;}”][/vc_column][/vc_row][vc_row el_id=”how-it-works” front_status=”draft” text_align=”center” padding_top=”60″ padding_bottom=”60″ el_class=”col dark”][vc_column][kleo_grid type=”3″ animation=”yes”][kleo_feature_item title=”SUBSCRIBE TO BOX” icon=”laptop”]Subscribe to M.S. Style Box for just SGD59 per month. Upon confirmation of payment, you’ll receive an email with instructions for the next step![/kleo_feature_item][kleo_feature_item title=”PICK 3 FASHION PIECES” icon=”edit”]You’ll receive curated items we put together for keeps and get to pick three (3) fashion pieces to try![/kleo_feature_item][kleo_feature_item title=”RECEIVE YOUR BOX” icon=”streamline-box”]Love the fashion pieces? Make the purchase and keep what you love, then return what you don’t; we’ll collect the previous box and replace a new box the following month.[/kleo_feature_item][/kleo_grid][kleo_button title=”GET IT NOW” href=”/membership” style=”see-through” size=”lg” icon=”0″ el_class=”kleo-scroll-to”][/vc_column][/vc_row][vc_row front_status=”draft” text_align=”center” type=”color” bg_color=”#f7f7f9″ vertical_align=”yes” padding_top=”20″ padding_bottom=”20″ border=”horizontal”][vc_column width=”1/2″][vc_column_text lead=”yes” animation=”animate-when-almost-visible”]

“Every woman is so incredibly busy, we need practical yet stylish pieces for every day.”

– Rachel Zoe[/vc_column_text][kleo_gap][kleo_button title=”GET IT NOW” href=”/membership” style=”see-through” size=”lg” icon=”0″ el_class=”kleo-scroll-to”][/vc_column][vc_column width=”1/2″][vc_single_image image=”9585″ img_size=”full” alignment=”center” animation=”animate-when-almost-visible” css_animation=”el-appear”][kleo_pin type=”circle” top=”24%” right=”30%” tooltip=”popover” tooltip_position=”top” tooltip_title=”Sofa feature 1″ tooltip_text=”Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” animation=”animate-when-visible” css_animation=”pulsate”][kleo_pin type=”circle” left=”41%” bottom=”25%” tooltip=”popover” tooltip_position=”right” tooltip_title=”Metalic feature 1″ tooltip_text=”Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.” animation=”animate-when-visible” css_animation=”el-appear”][kleo_pin type=”circle” left=”21%” bottom=”36%” tooltip=”popover” tooltip_position=”top” tooltip_title=”Sofa feature 2″ tooltip_text=”Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum., sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” animation=”animate-when-visible” css_animation=”el-appear”][/vc_column][/vc_row][vc_row front_status=”draft” text_align=”center” type=”image” bg_position=”center” bg_position_horizontal=”center” enable_parallax=”false” parallax_speed=”0.3″ column_gap=”no” padding_top=”” padding_bottom=”” margin_top=”-40px” bg_image=”127488″][vc_column][kleo_gap size=”200px”][vc_custom_heading text=”Testimonials” font_container=”tag:h1|font_size:80px|text_align:center|color:%23ffffff|line_height:80px” use_theme_fonts=”yes” el_class=”letter-spacing-50″ css=”.vc_custom_1503844882225{margin-top: 0px !important;margin-bottom: -12px !important;}”][/vc_column][/vc_row][vc_row el_id=”testimonials” front_status=”draft” text_align=”center” padding_top=”50″ padding_bottom=”80″ el_class=”col dark”][vc_column][kleo_testimonials type=”carousel” number=”6″][/vc_column][/vc_row][vc_row type=”color” padding_top=”30″ padding_bottom=”30″][vc_column][kleo_divider text=”You’ll be informed about special offers and updates!”][kleo_gap size=”30px”][vc_row_inner][vc_column_inner width=”1/2″ font_color=”#99969c”][vc_column_text]

Be the first to know

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Sabrina ‘PRINCESSA’ Wang //

[/vc_column_text][kleo_icon icon=”facebook” icon_size=”2x” href=”” el_class=”link-icon”][kleo_icon icon=”instagramm” icon_size=”2x” href=”” el_class=”link-icon”][kleo_icon icon=”twitter” icon_size=”2x” href=”” el_class=”link-icon”][kleo_icon icon=”gplus” icon_size=”2x” href=”” el_class=”link-icon”][kleo_gap][/vc_column][/vc_row]