My Story

Hey! I’m Sabrina. A princess, dreamer, otaku, writer, strategist, entrepreneur dedicated to helping you become the person you most want to be.

Scroll down to find out more about me and my team.

PRINCESSA is not just an online persona but a brand name that reaches out to audiences worldwide.

PRINCESSA is the brainchild of Sabrina Wang. A fashion-wellness-lifestyle brand where glamour meets everyday lifestyle.

The Writer

Summoned to earth disguised as a commoner to show people what greatness is, I am actually a princess and superstar from my world. Armed with all things PINK, I set out to make things better. In between my manicures.

Hey there! I’m Princessa (pronounced as Prin-ces-sa), the alter ego, online persona, pen name or however you want to call it, of Sabrina Wang. I believe my calling in life is to make my life (and yours) fabulous!

I love pink, bling and everything else other girls like, but deep down I’m an absolute geek – enjoy my time on my computer, programming stuff, playing computer games (FPS, RTS, MMORPG, etc), watching animes (Naruto, Bleach, Lovely Complex, Kaichou Wa Maid-sama, Fairy Tail, etc), playing pool/billiard with the guys, etc.

Despite my love for my sneakers, every so often I find myself on my 4-inch (make it 5) heels.

As a fashion, technology and lifestyle (somewhat) celebrity blogger it is my passion to track down the latest trends and share them with you, my little ones. Via my social media platforms, I bring to you the best of what the web has to offer from the fashion, beauty and entertainment world (and sometimes I like to share whatever is on my mind – it’s usually pink, fyi).

I write about fairy tales, thoughts, fashion, online shopping (and off), fitness, health, beauty (or rather, anti-ageing), travel, love, relationship, inspiration, motivation, gaming, gadgets, anime, etc… and more importantly, living life to its fullest!

I am a proud brand ambassador of, many years running.

Looking to engage me for:

Ambassadorship and endorsement.
Brand advertising (e.g. advertorial, shoutouts, etc).
Event, panel and speaking opportunities.

Social media shoutouts (Facebook, Instagram, Twitter, etc.).
Brand, banner and logo placements.
360 customised influencer programme.

Some of my current engagements include:

Some of my previous engagements include:

  • Ambassador of Best Beauty (2014)
  • Ambassador of Fabulous Aesthetics (2013 – 2014)
  • Member of StarFitness Singapore (2013 – 2014)
  • Host of Fabulous You by Fabulous Aesthetics (2013 – 2014)
  • Resident Blogger of (2011 – 2013)
  • Ambassador/Feature for ACUVUE® MOIST® for ASTIGMATISM, Johnson & Johnson on iWeekly (October 2013)
  • Panel Judge of Miss Singapore Beauty Pageant 2013 (August 2013)
  • Acted in Unconditional Love aired on Channel U, directed by Zheng Ge Ping (April 2013)
  • Host of VALENTINE VENDETTA: The No. 1 Singles V’DAY Party in Singapore (February 2013)
  • Host of Blush Fashion Show 2013 (January 2013)
  • Lifestyle Blogger of (January 2013)
  • Blogger Ambassador of Poh Heng (November 2012)
  • Host of iN_Sauce (Fashion, beauty and lifestyle) by iN988
  • Co-Host of iN_Vite (Gadgets, gaming and anime/cosplay) by iN988
  • Co-Host of iN_Talks (Society as a whole) by iN988
  • Blogger Ambassador of LG Singapore (2006 – 2008)
  • … etc.

The Entrepreneur

I was brought up in a single parent family, mainly us girls. Despite being very shy (talking to strangers was a struggle) and a lazy child, I was extremely competitive – took part in netball tournaments, figure ice-skating competitions (represented Fuji Ice Palace Singapore), and performed on live television for modern dance during the local arts festival.

The turning point came when I was always bullied at school. Determined to make a change, (thereabouts) when I turned 13, I took up a part-time job while doing freelance web-designing. It wasn’t so much about the money, but more of overcoming my fear of speaking to strangers.

Working was a great experience, and it got me out of my shell. Ambitious, at 15, with a couple of my friends, we started a little “business” doing apparel wholesaling.

That experience taught me many things, especially the lesson on trust. After exiting my first somewhat failed business attempt not long after we started, I ventured into other businesses (e.g. pub) and eventually landed in the gaming space.

At 16-ish, I started a gaming network (powered by vBulletin); co-locating servers at data centres, then sponsored public game servers and rented private ones (mainly Counter-Strike) to local clans (and my own). Not too long after, I merged with another network called Singapore Gaming Network (SGGN). Together, we ran the “Singapore Ragnarok Online” private server. By (about) 18, I became the first vice president of the first registered gaming society in Singapore; and was involved in organising/coordinating the World Cyber Games.

Through this gaming venture, I made a terrific friend, Neo Wee Teck (my tech guru), co-founder of EN Technologies (since 2001), and we’ve since been working together (somewhat).

Later years, more current times, I am the founder or co-founder of;

Partner and contributor of;

And the pet of my business partners and friends. You can also check out my LinkedIn.

Looking to engage me for:

Ambassadorship and endorsement.
Brand advertising (e.g. advertorial, shoutouts, etc).
Event, panel and speaking opportunities.

Public relations planning and management.
Digital and social media marketing.
Brand consultation and management.

Awards / Credentials:

  • 30 Entrepreneurs of the Year 2019 [ 1 | 2 | 3 ]
  • Lady Of Excellence 2015
  • CEO In Heels Of The Year 2015
  • Singapore Golden Brands 2015
  • CEO In Heels, June 2014

The Fashion Brand

Online, I’m better known as Princessa, an alter ego, online persona, pen name or however you want to call it, of the original version, which is myself, Sabrina Wang. The persona showcases a selective version of my actuality – a little more “ditsy”, carefree, happy go lucky… and a little spoilt.

I started “blogging” (when the term “blogging” didn’t even exist and “social media” was fiction) in the 1990s, a mix of personal and web development over a 56k modem. Days when Angelfire and Lycos were striving.

A lot has changed since, so did my supposed “branding”.

When “blogging” popularised, I started adopting the nick “Princess Sabrina” (every girl wants to be a princess), and eventually shortened it to Princessa.

As the Princessa name caught on and the number of subscribers increased, it went from an online/blogging persona to somewhat a fashion brand – like Rachel Zoe, Marc Jacobs, etc – and PRINCESSA was born.

PRINCESSA is my (Sabrina Wang) fashion personality; featuring my fashion style and must-have wardrobe essentials. Every piece of apparel, bag, accessory, etc. is personally handpicked by me and can be found in my very own wardrobe.

Similar to the main brand, the PRINCESSA fashion label is where glamour meets wearable fashion. Fashion pieces that speak a lot about who wears it, PRINCESSA has masterfully crafted its taste in bringing fashion-forward items to every Fashionista.

With a combination of handpicked and uniquely designed fashion pieces that accentuate the beauty of women of all shapes and sizes. PRINCESSA creates pieces that would satisfy the modern women’s taste in fashion as well as clothes that would reflect their lifestyle and personality.

Regardless if you are a Queen Bee, a sweet and demure Fashionista or a bold, fun-loving modern-day city gal, you will find something at PRINCESSA that fits you.

Established initially to create pieces that will make any woman feel like she’s royalty, the demand for PRINCESSA clothing escalated. Now, at PRINCESSA, we provide a wider variety of top-notch modern fashion pieces at an affordable price range to better cater to the rising needs.

PRINCESSA is the brainchild of the renowned fashion-lifestyle blogger/influencer and entrepreneur Sabrina Wang. Her love for everything fabulous and glamorous has then sprouted to the idea, “Why not share my vision to the fashion world?” Since then, Sabrina has created fashion pieces touted as ‘glamorous yet extremely wearable’. She has also shared to the fashion community her love for everything pink.

The Team

Sabrina ‘Princessa’ Wang
Creator and Innovator

Edmund Lee
Supportive Hubby