Hey! It's me,
Sabrina.
Straight outta Singapore 🇸🇬!
Now, before we dive deep, let me drop some quick facts. I’ve been making waves in the media, marketing, and tech world for over a decade – now in AI and automation.
And guess what? The media loves a good success story. You might’ve seen me in The Straits Times, The Business Times, Vulcan Post, e27, Inc., The Peak, iWeekly, 8 Days, and a bunch of other cool places.
But beyond the headlines, I’m a dreamer, an otaku, and a proud mom to my fur-baby, 🐈⬛ Toothless, and the creator of Seraphina AI, my personal digital twin.
I wear many hats – content creator, writer, artist, marketer, technologist… you name it!
Here’s a little brag moment: I’ve been named one of the “30 Entrepreneurs of the Year” by The Silicon Review, USA. And back home, I bagged the Spirit of Enterprise and the Singapore SME 500 Award.
Ever heard of Royal Privileged? Yep, that’s my brainchild. I started from scratch and took it to a whopping 7-digit revenue! And that’s not all. Exited my media-tech startup within two years. After that, I launched People’s Inc., a kickass marketing automation software-as-a-service (SaaS) platform, and guess what? We hit over 7-digits (now 8) in annual revenue in just two years, even with COVID-19 trying to rain on our parade.
Why do I do all this? Simple. I’ve learned a ton over the years, and now, I’m on a mission. I want to empower the next generation of entrepreneurs, helping them soar even higher.
By day, I’m your typical serial entrepreneur. I’ve dipped my toes in various waters, from fashion to tech and wellness. My heart, though, beats for PRINCESSA by Sabrina Wang, my lifestyle brand. My vision? A platform that champions happiness, health, business, and lifestyle.
But wait, there’s more! My main gig is People’s Inc. We’re all about media, influencers, and top-tier marketing automation. In this digital age, there’s a sea of marketing solutions. The real question is, which one’s right for you? That’s where we come in.
Our platform’s got everything you need to kickstart, grow, and skyrocket your business. From web building and social media to influencers and media distribution, we’ve got you covered.
Got an idea? Let’s turn it into reality!
And when the sun goes down? I switch gears and embrace my inner content creator and artist.
You might have seen me on
Scroll down to find out more about my team and me.
You know what? I’ve always felt too big, too bold for a tiny cubicle. At just 15, while most were figuring out high school drama, I was diving headfirst into the business world, exploring everything from FMCG to gaming and technology.
While juggling my academic life, I took on a role in marketing communications for SAP while side hustling as a content creator.
But hey, why stop there? I soon ventured into journalism, hungry to uncover the vast landscape of media and marketing.
And then came the game-changer. I took a deep breath, bid my 9-to-5 goodbye, and embraced entrepreneurship full-time.
We all have that itch, don’t we? That yearning for financial freedom, to truly decide our own paths. We’re all unique, with dreams as diverse as we are.
By being here on this platform, I’m pulling back the curtain. I’ll share my journey’s highs and lows, triumphs and trials. From building my brand and growing my digital presence to designing a life I’m proud of.
And here’s the golden nugget: Everything I bring to the table is crafted to help YOU thrive. Dive into my resources, learn from my experiences, and let’s automate those profits.
Ready to create a life and business you’re passionate about?
The Entrepreneur
Growing up in a single-parent, all-girls household, I wasn’t handed any silver spoons. But hey, that never stopped me! Even though I was the shy kid who’d rather hide behind a book than chat, I had this fiery competitive streak. Netball tournaments? Check. Ice figure skating competitions representing Fuji Ice Palace Singapore? Double check. Did I mention performing modern dance on live TV during our local arts festival?
But life wasn’t all glitz and glam. School bullies? Had my fair share. But instead of letting them define me, I decided to redefine myself. At 13, I worked part-time and dabbled in freelance web designing. It wasn’t about the cash but about conquering my fears, especially that pesky one of talking to strangers.
By 15, ambition was my middle name. Teaming up with a few pals, we launched a small apparel wholesaling venture. It was a rollercoaster, teaching me invaluable lessons, especially about trust. Though that venture was short-lived, it set the stage for bigger things. I dived into various businesses, from pubs to the exhilarating world of gaming.
Speaking of gaming, at 16, I was deep into creating a gaming network, sponsoring game servers, and even merging with the Singapore Gaming Network (SGGN). By 18, I was the first vice president of Singapore’s premier gaming society, even getting involved in the World Cyber Games (WCG). Through this journey, I met Neo Wee Teck, my tech guru and the co-founder of EN Technologies.
Fast forward, and my entrepreneurial portfolio is bursting at the seams! From founding media companies like SAUCink to launching lifestyle brands like PRINCESSA by Sabrina Wang and even tech ventures like People’s Inc. And that’s just scratching the surface. My accolades? They’re the cherry on top, with awards like the Singapore SME 500 Award 2023 and the Spirit of Enterprise Awards 2022.
Looking to collaborate? I’m all ears! Whether it’s ambassadorships, brand advertising, event participation, or public relations management, let’s make magic happen.
Later years, more current times, I am the founder or co-founder of;
- People’s Inc. – media company
- People’s Inc. 360 – marketing automation software-as-a-service (SaaS) platform backed by an integrated creative marketing agency
- People’s Inc. Influence – creators and gig economy
- PRINCESSA by Sabrina Wang – premier lifestyle brand
- Royal Privileged – premium lifestyle and consultancy company
- PetByU – pet community and marketplace
- SAUCE Networks – technology development (Oct 2012 - Aug 2020)
- SAUCEink – media-technology platform (Apr 2016 - Oct 2017)
- SAUCEink Magazine (Sep 2009 - Oct 2017)
Partner and contributor of;
- Digital Fashion Week - globalising independent designers
- Jumpstart Magazine – Hong Kong’s first print publication geared to startups and small businesses
- We Are Social Geeks – gaming and geek culture magazine
- ModeSugar – fashion-lifestyle magazine
- Snow Beauty - beauty salon (Oct 2021 - Sep 2022)
- BlockSpace Asia – “LinkedIn” for blockchain (Jun 2018 - Jan 2020)
And the pet of my business partners and friends. You can also check out my LinkedIn.
Awards / Credentials:
- Singapore SME 500 Award 2023
- Spirit of Enterprise Awards 2022
- 30 Entrepreneurs of the Year 2019
- Lady Of Excellence 2015
- CEO In Heels Of The Year 2015
- Singapore Golden Brands 2015
- CEO In Heels, June 2014
Looking to engage me for:
- Ambassadorship and endorsement.
- Brand advertising (e.g. advertorials, shoutouts, etc.).
- Event, panel and speaking opportunities.
- Public relations planning and management.
- Digital and social media marketing.
- Brand consultation and management.
I've trodden the path you're on, truly.
Oh boy, do I have a story to tell! I’ve seen it all – the ups, the downs, and everything in between – in the colourful world of business. Building a top-notch team was the ultimate struggle, and letting go of half my staff felt like pulling teeth. Been there, done that, and still got the t-shirt.
If you’re stuck, fear not! I have a juicy secret to divulge that’ll keep you from experiencing the same fate. This little secret will help your business grow smoothly and give you actual free time – yes, free time! – to do whatever your heart desires. You wanna know the secret ingredient to my success? Let’s connect.
Founder of:
- 15+ years in business, media, marketing and technology.
- Scaled a company from zero to 8 digits annually.
- Made all the mistakes so you don't have to.
Get even more
@princessadiary
on YouTube
Sit down each week with me, Sabrina ‘Princessa’ Wang, as I share the secrets to my personal, professional and social media success.
Get even more
@princessadiary
on YouTube
Sit down each week with me, Sabrina ‘Princessa’ Wang, as I share the secrets to my personal, professional and social media success.
The Content Creator
Summoned to earth disguised as a commoner to show people what greatness is, I am a princess and superstar from my world. Armed with all things PINK, I set out to make things better in between my manicures.
Meet Princessa (pronounced as Prin-ces-sa), my vibrant alter ego. While Sabrina is the entrepreneur, Princessa is the heart and soul of my creative side. I’ve always had a flair for the fabulous, from my love for pink and bling to my geeky passions like gaming and anime. And while I can rock a pair of sneakers, there’s something empowering about strutting in 4-inch heels.
As Princessa, I’ve been a beacon for fashion, tech, travel, and lifestyle enthusiasts. I’m on a mission to spot and share the latest trends with you. Whether it’s the hottest fashion finds, beauty secrets, or just some random pink-hued thoughts, I’ve got you covered.
My journey as a content creator has been nothing short of epic. From being one of the pioneering contracted bloggers at Nuffnang to representing brands like Shopbop.com and OMEN by HP, I’ve been there, done that, and got the (probably pink) t-shirt. And it’s not just about endorsements. I’ve acted, hosted shows, and even been the voice for brands, big and small.
Looking for a collaboration? Whether it’s ambassadorships, brand advertising, social media shoutouts, or even a customised influencer programme, Princessa is here to sprinkle some magic on your brand.
Some of my engagements include:
- Ambassador of Shopbop.com (2012 - 2020)
- Ambassador of OMEN by HP #DominateTheGame (January 2018 - 2019)
- Ambassador of Best Beauty (2014)
- Ambassador of Fabulous Aesthetics (2013 - 2014)
- Member of StarFitness Singapore (2013 - 2014)
- Host of Fabulous You by Fabulous Aesthetics (2013 - 2014)
- Resident Blogger of MyFatPocket.com (2011 - 2013)
- Ambassador/Feature for ACUVUE® MOIST® for ASTIGMATISM, Johnson & Johnson on iWeekly (October 2013)
- Acted in Unconditional Love, aired on Channel U, directed by Zheng Ge Ping (April 2013)
- Host of VALENTINE VENDETTA: The No. 1 Singles V’DAY Party in Singapore (February 2013)
- Host of Blush Fashion Show 2013 (January 2013)
- Lifestyle Blogger of SAYS.com (January 2013)
- Blogger Ambassador of Poh Heng (November 2012)
- Host of iN_Sauce (Fashion, beauty and lifestyle) by iN988
- Co-Host of iN_Vite (Gadgets, gaming and anime/cosplay) by iN988
- Blogger Ambassador of LG Singapore (2006 - 2008)
Looking to engage me for:
- Ambassadorship and endorsement.
- Brand advertising (e.g. advertorials, shoutouts, etc.).
- Event, panel and speaking opportunities.
- Social media shoutouts (Facebook, Instagram, Twitter, etc.).
- Brand, banner and logo placements.
- 360 customised influencer programme.
The Lifestyle Brand
Dive into the world of Princessa, my vibrant online persona. While Sabrina is the real me, Princessa is a playful, carefree, and slightly spoilt version that I’ve embraced with joy. Think of her as the cherry on top of my multifaceted life.
My journey into the digital realm began way back in the 1990s. Before “blogging” was even a term, when “social media” was just a twinkle in the tech world’s eye. Those were the days of 56k modems and platforms like Angelfire and Lycos. As the digital landscape evolved, so did my online identity. From “Princess Sabrina” (because, let’s face it, who doesn’t want to be a princess?) to the snappier “Princessa”.
But Princessa isn’t just a name. It’s a brand, a movement, a lifestyle. Inspired by iconic names like Rachel Zoe and Marc Jacobs, PRINCESSA by Sabrina Wang was born. It’s more than just fashion; it’s a statement. A commitment to empowering modern women to shine their brightest.
Starting as a fashion label, PRINCESSA by SW quickly became a beacon for women wanting to express their unique personalities. And as we grew, so did our offerings. From fashion-forward outfits to wellness gummies that boost beauty, immunity, and detoxification, we’ve got the modern woman covered. And we’re not stopping there. Keep an eye out for our upcoming jewellery, home, and art collections.
Behind PRINCESSA by SW is a vision. A vision I, Sabrina Wang, have nurtured and developed over the years. Every piece, every product, is a reflection of my love for the glamorous, the chic, and, yes, the pink. It’s about celebrating individuality with a sprinkle of pizzazz.
The Royal Academy
After years of building businesses, creating content, and launching lifestyle brands, I felt a calling to give back. I’ve been through the grind, faced the challenges, and celebrated the wins. Now, it’s time to share the wealth – of knowledge, that is. That’s how The Royal Academy was born.
You see, I’ve always believed in the power of education, but not just any education – an education that’s rooted in real-world experience. I wanted to create a space where aspiring entrepreneurs could learn, connect, grow, and thrive, a place where you could wear your crown and build your empire all at the same time.
So, I took my decade-plus of hard-won experience and poured it into this academy. It’s not just another online course; it’s a journey. A journey that takes you from dreaming to doing, from concept to creation, and from start-up to scale-up.
And the best part? It’s all designed to be as hands-off as possible because, let’s face it, your time is gold.
The Royal Academy is my latest venture and perhaps the one closest to my heart. It’s the culmination of everything I’ve learned, achieved, and overcome. And now, I can’t wait to share it all with you.
Are you ready to unlock your royal potential? Because your throne is waiting, and I’ve got the key.
The Team
