The ‘Unofficial Official History of Singapore’! #TigerBeerSG

This arrived a little later than it should have, mainly because, well… recently in the mornings, there’s no one in the office. The delivery person came three times before catching hold of us! Haha, it was quite funny really.





“Inspired by the very first Tiger Beer can produced in 1965 and in conjunction with the nation’s upcoming golden jubilee celebrations, Tiger Beer’s brand new campaign looks to inspire Singaporeans to stop and take a look at themselves with a fresh perspective on the history of Singapore.”



“Through the two mockumentaries that will be released in the coming weeks, the latest campaign seeks to explore the origins of some of our icons in a light-hearted manner and asks us the question, “What do you think?”. The mockumentaries in particular, will chronicle the ‘real story’ behind some of Singapore’s unique local propositions.”



“The ‘Unofficial Official History of Singapore’ will kick off on 16 March 2015 and will look to present the backstory behind two of the nation’s most distinct jewels – the ever-iconic Kallang Wave and our national treasure, Chicken Rice!”

After digesting all the data, it was chill time at the office.


“We look forward to uncaging SG50 with you this momentous year! Let’s look to think about the origins and backstories behind some of the social pecularities that have given Singapore its distinctive identity and celebrate our nation’s 50th anniversary in true Tiger fashion.”


So do we, so do we.

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