How to turn a media feature into leads, clients, and conversations

(Without sounding braggy or salesy.)

“Ohhh. I suddenly realised… leveraging a media feature for lead gen isn’t common sense.”

I used to think it was.

You get featured, people see it, and opportunities magically appear, right?

But I’ve seen it happen far too often: Someone gets featured in a credible outlet, drops a celebratory post, gets a flurry of congratulations, and… that’s it. No traction. No new leads. No real value generated from it.

The truth? Media isn’t the moment. It’s the momentum.

And if you don’t ride that wave properly, it fades fast.

So in this post, I’m breaking down a step-by-step guide on how to actually leverage a media feature to build trust, generate leads, and open doors for deeper conversations – without sounding boastful.

This isn’t about being flashy. It’s about being strategic.

Step 1: Reframe the purpose of the feature

Let’s get this clear first – media mentions are not awards. They’re not gold medals. They’re strategic tools.

Instead of saying, “I got featured!”

Ask yourself: Why does this topic matter to my audience?

Then lead with that. Focus on the message, not the spotlight.

Example: “Communication gaps cost more than missed deadlines. They cost trust. I talked about this with e27 – and why leaders can’t afford to ignore it.“

This immediately reframes the conversation around value.

You’re not just sharing your win. You’re sharing your wisdom.

Step 2: Tell a story around the feature

Humans remember stories, not statistics.

When you tell a story around the media feature, you give people context and connection. This is what builds relatability and trust.

Try this structure:

1. The moment you realised something important.
2. The challenge or gap you saw.
3. How it lead to your feature or insight?
4. What others can take away from it.

Example: “I once thought I was being a great leader by delegating tasks. Until I realised I was just dumping work without context. That breakdown cost us a big opportunity. I shared that story with e27 – and how better communication could have changed everything.“

This shows vulnerability, growth, and expertise – a powerful combo.

Step 3: Use the right distribution funnel

A feature only works if people see it – and see it the right way.

Here’s how to create a simple funnel to distribute your media feature without being pushy.

A. Social media post formula

Use this framework:

• HOOK: Start with a relatable pain point or bold statement.
• INSIGHT: Share a short story or truth.
• FEATURE MENTION: Casually introduce your media appearance.
• CTA: Invite the reader to read, comment, DM, or connect.

Example: “Delegation isn’t the same as communication. I learned that the hard way as a new leader. I shared that lesson in my latest feature on e27 – here’s why it still matters today. [Link]“

B. Newsletter or email strategy

Send an email titled something like:

Subject: “The one thing most people miss after getting featured”

Body:

• Recap the story or insight you shared in the article.
• Add bonus thoughts or behind-the-scenes reflections.
• Link to the blog post (like this one) for the full how-to.
• Invite replies: “What’s your experience with this?”

C. Telegram or WhatsApp group drop

Keep it casual and value-first:

“I’ve been seeing a lot of ‘I got featured!’ posts lately. But the real magic happens after. I wrote a breakdown on how to turn that moment into conversations and clients, without sounding like a bragger. [Link]“

Step 4: Lead with a human CTA

People connect with people, not faceless funnels.

So, don’t just end with “read more.” Instead:

• Invite a conversation: “Let me know if this resonates.”
• Offer help: “If you’ve been featured but aren’t sure how to leverage it, I’m happy to share ideas.”
• Drop into DMs: “Feel free to message me if you want to brainstorm how to turn your media into momentum.”

Remember: The media builds credibility. The story builds a connection. The CTA builds conversation.

Step 5: Keep the momentum alive

After you’ve shared the post and linked the blog, don’t stop there.

Here’s what to do next:

• Pin the post on your LinkedIn or IG grid.
• Reshare it with a new hook one week later.
• Reference it in podcasts, webinars, or interviews.
• Use it in your pitch deck or speaker kit.

And most importantly:

• Use the topic as a conversation starter in calls and direct messages (DMs). Don’t just say, “I got featured.” Say, “I shared something about [topic] recently in [media outlet], and it really resonated.”

Bonus: What’s coming next

This blog post is your starter pack.

But there’s more coming.

Soon, I’ll be launching a brand-new challenge: Turn a Media Feature into a Lead Magnet

Inside, you’ll learn:

1. How to get featured in the media (even if you don’t have a PR agency).
2. How to transform that media feature into a powerful lead magnet that attracts the right people.
3. How to use AI to craft your messaging and content.

It’s not live yet, but if you’re reading this, you’ll be among the first to know.

Until then…

Got featured?

Awesome. Now let’s turn it into something that matters.

Use this guide. Share your story. Start conversations.

And if you want to keep learning how to do this consistently, subscribe to Royal Confessions!

I’ll be sharing more insights, tools, and, yes, the masterclass invitation – right here.

See you inside.