In my many years of attending media events, this one has the poorest time management. I feel like questioning the agency, but did not. The only reason why I would tolerate this is merely because I grew up with the brand, Bata.
A complete and utter waste of precious time. No PR person bothered to communicate with the attendees, despite the horrifying delay.
To make matters worst, the structure of the event was not tailored to fashion individuals. In fashion, we talk about design, fabric, aesthetics generally. Who really cares about the fundamentals of shoe making?
Keep the introduction short and showcase your Spring Summer collection. Not ramble on about how it all began.
That said, I still believe in the brand despite the failure of the event.
Just my two cents worth and more than an hour of wasted time.