Visibility isn’t just about being featured – International Business Times
The what, why, who, when, where and how of media relations – and how AI helps you scale it.
The what: Understanding media relations
Everyone wants to be seen. But visibility isn’t about luck or algorithms – it’s strategy.
Media relations is the art of building relationships with publications, journalists, and audiences to amplify your message through trusted channels. It’s not just about getting featured, but earning credibility through consistent, meaningful storytelling.
At its heart, media relations is a bridge between your story and the people who need to hear it most.
The why: Because visibility is the new capital
When International Business Times featured me as “The Princess of AI, Automation, Tech, and Entrepreneurship“, I was honoured – but that wasn’t the victory.
The real impact came after, when I used that feature to inspire conversations about automation, community, and freedom.
Similarly, when we helped our partner Richard Giam, founder of Rainmaker, secure his own IBTimes feature – “Community Is the New Capital” – it wasn’t just a headline; it was momentum.
He amplified it to rally his community, attract partners, and strengthen his mission.
That’s the secret:
Being featured gets you seen.
But amplifying your story gets you heard.
Visibility isn’t vanity – it’s velocity.
And in today’s attention economy, your message only matters when it moves.
The who: Media isn’t just for celebrities
Media relations isn’t reserved for billion-dollar brands or influencers with millions of followers.
If you have:
- A story worth telling,
- A mission worth sharing, and
- A message that adds value,
Then you’re already media-worthy.
At People’s Inc. 360, we’ve helped founders, creators, and communities across industries – from tech to wellness, finance to fashion – get featured, quoted, and recognised.
Because every business becomes a brand the moment it learns to tell its story.
The when: Timing is everything
Media coverage is most powerful when it aligns with momentum.
Here’s when to lean into PR and storytelling:
- Launch moments – new brand, product, or service.
- Milestones – awards, anniversaries, partnerships.
- Movements – when your vision connects to a broader social or business trend.
But the real trick?
Don’t wait for the “big moment.”
Visibility compounds – every quote, post, and partnership adds to your credibility bank.
The where: From headlines to hashtags
The best part about media today?
It’s everywhere.
From traditional outlets like The Straits Times and International Business Times to digital platforms like LinkedIn, Instagram, and Telegram, visibility no longer lives in silos.
That’s why at People’s Inc. 360, we built a visibility ecosystem that blends:
- Press coverage (earned media)
- Blog, newsletter, social content (owned media)
- Community influence (shared media)
Together, they form a media trifecta – one story, many channels, infinite reach.
The how: Turning mentions into movements
Getting featured is just the start.
The real work is in amplifying that feature.
Here’s a quick guide:
- Repurpose your feature.
Turn quotes and headlines into carousels, reels, or short videos.
→ Pro tip: Tag the publication and link the story. - Shout it out – strategically.
Celebrate the feature across your channels, but highlight why it matters.
Back your post with insights or lessons shared in the article. - Weave it into your brand story.
Add it to your website, speaker bio, and media kit.
Reference it in your next podcast, talk, or proposal. - Automate your amplification.
Use AI-powered tools (like our Unify system at People’s Inc. 360) to schedule posts, repurpose assets, and track engagement across channels. - Leverage your community.
Encourage partners, clients, and collaborators to share your story.
Visibility shared is visibility multiplied.
“The media gives you the microphone.
Consistency keeps you on stage.”
The future of media relations: AI meets authenticity
The new era of PR is hybrid – human creativity, AI precision.
That’s exactly what we’ve built at People’s Inc. 360 – a human-with-AI-powered model that helps brands craft compelling stories, automate their visibility, and scale their influence without losing authenticity.
Our ecosystem helps you:
✅ Get featured in media that matter.
✅ Automate your distribution across web and social.
✅ Build credibility that compounds.
Because real influence isn’t about chasing headlines – it’s about building systems that keep you in the conversation.
The invitation
If you’re ready to be seen and heard – to turn your story into a system of visibility – then you’re ready for the next stage.
💡 Work with People’s Inc. 360.
👑 Join Royal Visionary Society for mentorship and community.
And stay tuned – because I’m designing a Media Relations Masterclass, where I’ll teach founders, creators, and speakers how to get featured, amplify strategically, and automate their visibility using AI and storytelling.
Responses